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The website is the calling card of a bar, restaurant or cafe. It is logical that he should put the institution in the right and good light – to be simple, convenient. Believe me, every detail of the website draws an analogy with the restaurant itself. If the site creates an unpleasant impression, then you hardly want to visit this place. Here is a prime example of this.
Would you like to visit a restaurant whose site is absolutely tasteless and so gloomy? It does not cause delicious emotions, does not motivate to take the phone and call the number to clarify the details. It pushes away, and the only desire when you view the main page of this site is to close the tab in the browser. Continue reading
American economists have found that raising the restaurant’s rating even by a half a point on a five-point scale significantly increases the number of visitors.
This is what every restaurateur (and even more widely: any business owner in the service sector) knew even before the Internet era: bad reviews reduce the number of customers and reduce the amount of revenue, and good reviews – vice versa.
However, not all owners of such businesses today realize how important the ranking of a place among Internet users is for the success of an enterprise.
Nowadays, when, when thanks to technology, everyone can become a critic, ratings have become more important than ever.
The work of two Californian economists, Michael Anderson and Jeremy Magruder, published in the September issue of Economic Journal, is the first attempt to trace the relationship between the Internet rating and the decision to buy or visit a place. Continue reading
Eternal Rome is simply fascinated by the intricacies of small streets and numerous architectural monuments. Italians cherish their history, so modern buildings harmoniously woven into the general ensemble of the city, without spoiling the impression of the walk. The capital of Italy is worth to visit it – for many centuries, thousands of legends and stories have gathered here that the locals will gladly tell you, and you can admire the architecture for more than one day. Continue reading