Da Vinci Fish Club - a gourmet temptation
Luxurious interior, high-class service and exquisite delicacies of fish and seafood, delicious pastas and pizza of the chic Italian restaurant Da Vinci Fish Club do not leave anyone indifferent to…

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Best Brussels Restaurants
Delicious beer, flawless chocolate, famous Belgian waffles - just for the sake of these delicacies, you should visit the romantic, textured city that claims to be the "Capital of Europe".…

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Amsterdam's Best Restaurants
In this article you will learn about the best restaurants in Amsterdam, where you can eat fine after a wild night of partying, or a busy day with sightseeing. Since…

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6 of the highest restaurant in the world
If you are no longer surprised by the exquisite dishes and original interiors of restaurants, then to get fresh gastronomic impressions during the upcoming vacation, you can visit the restaurants…

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The best restaurants in Poltava: where to eat
The best restaurants in Poltava: where to eat We live in an incredibly diverse multinational and multicultural country - it is worth driving 500 km away from the capital, and…

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favorable image

Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Best restaurants of Rome, Italy
Eternal Rome is simply fascinated by the intricacies of small streets and numerous architectural monuments. Italians cherish their history, so modern buildings harmoniously woven into the general ensemble of the…

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Munich's best restaurants
The culinary life of the capital of Bavaria causes fundamental disagreements among gourmets. Some argue that Munich is a gastronomic desert, offering exclusively pork knuckle, fried sausages, sauerkraut and German…

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6 of the highest restaurant in the world
If you are no longer surprised by the exquisite dishes and original interiors of restaurants, then to get fresh gastronomic impressions during the upcoming vacation, you can visit the restaurants…

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