There is art. The best restaurants of world gastronomy
A new version of the LA LISTE “Classification of Classifications” list of world gastronomy for the upcoming 2018 has been published. The ranking mechanism includes a complex analysis and evaluation…

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Unusual ideas in the restaurant business
Any good restaurant is first of all a show ... There are a lot of abnormal establishments in the world and a lot of talented restaurateurs whose fantasies are worth…

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Finnish cuisine - what and where to eat in Helsinki
So where do you eat in Helsinki? I am sure that those who come to Helsinki for the first time are faced with this issue, as well as those who…

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Strange restaurants for strange people
“Yes, in China there are quite a few rather strange restaurants. Strange in their own, so to speak, thematic design. For example, a restaurant whose interior is made in the…

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RESTAURANTS BALI, BEBE TUTU AND OTHER GASTRONOMIC MASTERPIECES
In New Delhi, you can eat tasty food, as they say, at every corner, but you should not forget about the Indian features of purity. Choose a restaurant in New…

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favorable image

Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Beautiful restaurants of the world
A modern person, an Instagram child, pays attention not only to the tasty menu, but also to the stylish atmosphere. We tell you where are the most beautiful oyster and…

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Promotion of the restaurant in social networks
Let's say you opened a restaurant. They invested in his soul, heart, liver and, of course, the darkness of money. The product turned out great, just for some reason you…

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How to promote a restaurant on the Internet: 8 effective ideas
Competition and difficult economic situation leads to the closure of inefficient restaurants. At the same time, at least in large cities, institutions can count on attracting additional customers through the…

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