Vitrum - the most famous restaurant in Berlin
Luxurious Venetian interior This famous restaurant is located in the heart of Berlin in the luxurious five-star The Ritz-Carlton hotel. Visitors to the institution have the impression that the restaurant…

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6 of the highest restaurant in the world
If you are no longer surprised by the exquisite dishes and original interiors of restaurants, then to get fresh gastronomic impressions during the upcoming vacation, you can visit the restaurants…

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Restaurants that are very difficult to get into
Despite the economic fluctuations and other troubles that are daily waiting for the average consumer, the world catering industry does not slow down at all, but on the contrary adds…

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Restaurant of the week: Museum Le Club discreet pathos
This “entertainment museum” attracted us with original interiors with discreet pathos, a gourmet and trendy menu with Mediterranean, Japanese and Ukrainian cuisine. Gourmets will definitely not be disappointed in the…

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Where to eat in Golden Sands
The Bulgarian resort Golden Sands is somewhat different from a number of other coastal towns. There are no special attractions here - tourists come here solely for the sake of…

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favorable image

Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Da Vinci Fish Club - a gourmet temptation
Luxurious interior, high-class service and exquisite delicacies of fish and seafood, delicious pastas and pizza of the chic Italian restaurant Da Vinci Fish Club do not leave anyone indifferent to…

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Munich's best restaurants
The culinary life of the capital of Bavaria causes fundamental disagreements among gourmets. Some argue that Munich is a gastronomic desert, offering exclusively pork knuckle, fried sausages, sauerkraut and German…

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Restaurant's image as a factor of its competitiveness
The main task of the company's image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of…

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