Famous - a real Georgian restaurant in the center of Tbilisi
To touch the present centuries-old traditions of Georgia, it is worth visiting, first of all, in its capital. The uniqueness of the natural environment, the color and contrast of urban…

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Michelin-starred Barcelona restaurants
The Spaniards are great lovers and connoisseurs of good cuisine, the blessing of the climate, the sea and traditions give them a unique feast culture, joyful, bright, with intense tastes…

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10 best restaurants in Vienna
Tell me where you eat, and I will tell you who you are. ”Once in Vienna, you can safely paraphrase a famous aphorism. The capital of Austria amazes gastronomic sights:…

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Top 10 best restaurants in Barcelona
Barcelona is the birthplace of not only famous personalities, but also excellent cuisine, which is impossible to overlook. The gastronomic capital of Spain annually attracts thousands of tourists who are…

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Strange restaurants for strange people
“Yes, in China there are quite a few rather strange restaurants. Strange in their own, so to speak, thematic design. For example, a restaurant whose interior is made in the…

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favorable image

Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

7 best vegetarian restaurants in London
In London, it has never been so easy and easy for vegetarians. The British capital offers such a variety of options - from the exquisite seasonal menu in Vanilla Black…

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Top 10 New York City Restaurants With Great Views
New York is a bright, beautiful US metropolis, which many consider to be one of the best cities in the world. The city has something to see and be surprised…

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Vitrum - the most famous restaurant in Berlin
Luxurious Venetian interior This famous restaurant is located in the heart of Berlin in the luxurious five-star The Ritz-Carlton hotel. Visitors to the institution have the impression that the restaurant…

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