The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading
New York is a bright, beautiful US metropolis, which many consider to be one of the best cities in the world. The city has something to see and be surprised at; there is an abundance of interesting sights and entertainment establishments with world fame here.
Admire the views of these beautiful futuristic landscapes in New York come from all over the world. And restaurants often use stunning views from the windows to attract tourists. In this review we look at the top 10 restaurants from which you can enjoy the most romantic and unforgettable views. Continue reading
The Spaniards are great lovers and connoisseurs of good cuisine, the blessing of the climate, the sea and traditions give them a unique feast culture, joyful, bright, with intense tastes and aromas and without any frills in the cooking technique. In recent years, a new generation of chefs has entered the scene of Spanish gastronomy – young, desperate heads, ready to experiment with traditional cuisine, but above all, great professionals who have passed a tough international school. Today they own the majority of stars awarded by the famous Michelin rating. Continue reading