American economists have found that raising the restaurant’s rating even by a half a point on a five-point scale significantly increases the number of visitors.
This is what every restaurateur (and even more widely: any business owner in the service sector) knew even before the Internet era: bad reviews reduce the number of customers and reduce the amount of revenue, and good reviews – vice versa.
However, not all owners of such businesses today realize how important the ranking of a place among Internet users is for the success of an enterprise.
Nowadays, when, when thanks to technology, everyone can become a critic, ratings have become more important than ever.
The work of two Californian economists, Michael Anderson and Jeremy Magruder, published in the September issue of Economic Journal, is the first attempt to trace the relationship between the Internet rating and the decision to buy or visit a place. Continue reading
In New Delhi, you can eat tasty food, as they say, at every corner, but you should not forget about the Indian features of purity. Choose a restaurant in New Delhi according to reviews of travelers who have already been there, because the inviting signs of restaurants and cafes in New Delhi do not always correspond to the range and quality of the food offered. Continue reading
From gourmet restaurants on the West Coast of the United States to lovely pastry shops in the Far East, Vogue UA talks about the most beautiful places in different parts of the world.
Leo’s Oyster Bar, San Francisco, USA
In the heart of San Francisco’s financial district, between skyscrapers and glass offices, on the streets where the air is soaked with business and the craziness of everyday life, you will find Leo’s Oyster Bar – hello from the 1960s, a local oasis in the middle of concrete desert. Continue reading