Restaurants that are very difficult to get into
Despite the economic fluctuations and other troubles that are daily waiting for the average consumer, the world catering industry does not slow down at all, but on the contrary adds…

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The most "instagramny" restaurants in Europe
From the glossy modern establishments to the representatives of the "old world", almost all the players in the restaurant industry have understood: only one #foodporn on Instagram to retain customers…

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Finnish cuisine - what and where to eat in Helsinki
So where do you eat in Helsinki? I am sure that those who come to Helsinki for the first time are faced with this issue, as well as those who…

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The most "instagramny" restaurants in Europe
From the glossy modern establishments to the representatives of the "old world", almost all the players in the restaurant industry have understood: only one #foodporn on Instagram to retain customers…

...

Finnish cuisine - what and where to eat in Helsinki
So where do you eat in Helsinki? I am sure that those who come to Helsinki for the first time are faced with this issue, as well as those who…

Continue reading →

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How do reviews on the Internet affect the restaurant’s revenue?

American economists have found that raising the restaurant’s rating even by a half a point on a five-point scale significantly increases the number of visitors.
This is what every restaurateur (and even more widely: any business owner in the service sector) knew even before the Internet era: bad reviews reduce the number of customers and reduce the amount of revenue, and good reviews – vice versa.
However, not all owners of such businesses today realize how important the ranking of a place among Internet users is for the success of an enterprise.
Nowadays, when, when thanks to technology, everyone can become a critic, ratings have become more important than ever.
The work of two Californian economists, Michael Anderson and Jeremy Magruder, published in the September issue of Economic Journal, is the first attempt to trace the relationship between the Internet rating and the decision to buy or visit a place. Continue reading

Promotion of the restaurant in social networks
Let's say you opened a restaurant. They invested in his soul, heart, liver and, of course, the darkness of money. The product turned out great, just for some reason you…

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The most "instagramny" restaurants in Europe
From the glossy modern establishments to the representatives of the "old world", almost all the players in the restaurant industry have understood: only one #foodporn on Instagram to retain customers…

...

The world’s restaurants worth visiting
Dinner in a restaurant is not just a matter of food and satiety. This can be a real adventure. Some restaurants offer exquisite dishes, incredible views from the window and…

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