Restaurant of the week: Museum Le Club discreet pathos
This “entertainment museum” attracted us with original interiors with discreet pathos, a gourmet and trendy menu with Mediterranean, Japanese and Ukrainian cuisine. Gourmets will definitely not be disappointed in the…

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Where to eat in Golden Sands
The Bulgarian resort Golden Sands is somewhat different from a number of other coastal towns. There are no special attractions here - tourists come here solely for the sake of…

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Interesting facts about restaurants
A restaurant today is not at all a luxury, but rather an integral part of the life of a modern person. Restaurants in the country, in noisy centers, in quiet…

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Restaurant's image as a factor of its competitiveness
The main task of the company's image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of…

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The taste and color: the most beautiful restaurants in the world
From gourmet restaurants on the West Coast of the United States to lovely pastry shops in the Far East, Vogue UA talks about the most beautiful places in different parts…

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wide range

How do reviews on the Internet affect the restaurant’s revenue?

American economists have found that raising the restaurant’s rating even by a half a point on a five-point scale significantly increases the number of visitors.
This is what every restaurateur (and even more widely: any business owner in the service sector) knew even before the Internet era: bad reviews reduce the number of customers and reduce the amount of revenue, and good reviews – vice versa.
However, not all owners of such businesses today realize how important the ranking of a place among Internet users is for the success of an enterprise.
Nowadays, when, when thanks to technology, everyone can become a critic, ratings have become more important than ever.
The work of two Californian economists, Michael Anderson and Jeremy Magruder, published in the September issue of Economic Journal, is the first attempt to trace the relationship between the Internet rating and the decision to buy or visit a place. Continue reading

Restaurant's image as a factor of its competitiveness
The main task of the company's image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of…

...

Restaurants on the water: premium romance on the banks of the Neva
It is known that St. Petersburg is a sea city, and all its main attractions are located along the granite embankments of the Neva ... Many tourists, arriving in the…

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The taste and color: the most beautiful restaurants in the world
From gourmet restaurants on the West Coast of the United States to lovely pastry shops in the Far East, Vogue UA talks about the most beautiful places in different parts…

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