Restaurants have always been considered a place where you can have a great time in a pleasant company. Restaurateurs, in turn, try to make the guests spend in the institution as much as possible. And for this they have a lot of tricks, which now will be discussed.
Visually highlight the position in the menu.
Every second restaurateur now uses visualization. Its essence is to highlight some menu items. This can be done using a color, an unusual font, enclosing the name in a frame or using a colorful photo of the dish. Such positions immediately catch the eye and make the consumer pay attention to this or that dish. Continue reading
The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading
American economists have found that raising the restaurant’s rating even by a half a point on a five-point scale significantly increases the number of visitors.
This is what every restaurateur (and even more widely: any business owner in the service sector) knew even before the Internet era: bad reviews reduce the number of customers and reduce the amount of revenue, and good reviews – vice versa.
However, not all owners of such businesses today realize how important the ranking of a place among Internet users is for the success of an enterprise.
Nowadays, when, when thanks to technology, everyone can become a critic, ratings have become more important than ever.
The work of two Californian economists, Michael Anderson and Jeremy Magruder, published in the September issue of Economic Journal, is the first attempt to trace the relationship between the Internet rating and the decision to buy or visit a place. Continue reading
Let’s say you opened a restaurant. They invested in his soul, heart, liver and, of course, the darkness of money. The product turned out great, just for some reason you have a few guests. What do you decide? That’s right, to create pages on Facebook and Instagram, because without SMM now only … But, no. Everyone already has SMM.
I propose to omit the initial steps on the type of the creation of profiles and their design. Let’s start right away with the main course.
For premium restaurants, creating profiles on social networks Facebook and Instagram is ideal. Democratic restaurants should pay attention to VKontakte – it is there that their target audience spends more time. Continue reading
Competition and difficult economic situation leads to the closure of inefficient restaurants. At the same time, at least in large cities, institutions can count on attracting additional customers through the Internet. Today we will talk about how to achieve this.
Instagram with attractive food photos
Anyone who has ever opened Instagram knows that one of the most popular types of content there is food – people like to publish beautiful photos of what they cook or order in a restaurant (there are even publications with statistics on such posts). Continue reading