17 examples of the best sites of restaurants
The website is the calling card of a bar, restaurant or cafe. It is logical that he should put the institution in the right and good light – to be simple, convenient. Believe me, every detail of the website draws an analogy with the restaurant itself. If the site creates an unpleasant impression, then you hardly want to visit this place. Here is a prime example of this.
Would you like to visit a restaurant whose site is absolutely tasteless and so gloomy? It does not cause delicious emotions, does not motivate to take the phone and call the number to clarify the details. It pushes away, and the only desire when you view the main page of this site is to close the tab in the browser.
Therefore, the development of the site should be given a lot of attention. Next, let’s talk about specific elements and tools that you should definitely work out when creating a website.
Restaurant or cafe website design
The design of the site of a cafe or restaurant must fully comply with the theme and spirit of the institution, be unique and evoke appetite. As the main background, you can use a photo of food. It is proved that the delicious, bright and beautiful pictures of dishes that are prepared in the restaurant, become a wonderful motivator for the order. Here, the main thing is that the photos are of high quality, otherwise it is rather easy to spoil the impression with second-rate pictures.
If you decide to use juicy photos as accents on the page, then you should choose neutral or pastel colors as the main background – they will not distract the user’s attention from the main one.
An exception may be only nightclubs or bars, the interior of which is made in dark colors.
As the main background, you can select the video. The main thing is that it does not load the site and does not affect the download speed.
The main thing is that the design is unique, evoke positive emotions and impressions.
Planning to create a restaurant or cafe website? Find out which site design trends will be relevant in 2018.
When developing a site it is very important to think over its structure and navigation. The structure should be simple and logical, so that the user at the level of intuition understands how to find the information of interest, how to view the menu or place an order. In addition, the correct structure is very well perceived by the search algorithm. He quickly scans the pages and indexes the site.
Site navigation should be simple and straightforward. In the main menu you need to make the main categories.
This will help the user quickly navigate the site and find what interests him.
You do not know how to properly structure the site for SEO? Read the article about the correct structure of the site.
UTP restaurant or cafe
Each site needs a unique offer, if its goal is to sell quickly, a lot and is beneficial for the owner. But for the sites of catering establishments UTP acts as their pearl. With its help, you can not only clearly and concisely tell how your cafe differs from a competitor, but also cause bright emotions in a visitor. Here’s an example of how a unique selling proposition creates a feeling of appetite and “rumbling” in the stomach.
And here is another example of a unique restaurant shopping offer, which effectively sets it apart from the hundreds of restaurants in the city.
Therefore, be sure to devote time to developing UTP. And in order for your unique selling proposition to become outstanding and effective, we recommend reading the article on creating a unique selling proposition with recommendations and examples of well-known promotional TTPs.
You are deeply mistaken if you think that the site of your bar, cafe or restaurant should contain only information about the establishment, work schedule, number of seats. Yes, of course, info content is very important, but still you should not lose sight of the moment of functionality. Having worked functions, your site can become the most powerful selling tool. With that, he can sell not only offline, but also online. What is this about:
Menu with prices. Menus should be placed in a separate category. Each existing dish position in the menu can be tied with a photo and a lid-generating button of an online order, if the establishment provides home delivery;
Pre-order or reservation form. Allow your customers to book tables or order online – this will greatly simplify the work of your staff;
Form reviews. Create an opportunity to leave feedback on the site – this is a great tool for communicating with customers, and can also work as a block of trust;
Integration with social networks. Increase your targeted traffic by integrating social networks into the site – this is a sure way to increase awareness.
The type and amount of functionality depends on the type of institution to which the site is dedicated. If the bar often organizes musical performances, you can provide online purchase of tickets. In general, everything is individual and requires the study of the concept of business and the target audience.
A very important element of each site bar, restaurant or cafe are photos.