The website is the calling card of a bar, restaurant or cafe. It is logical that he should put the institution in the right and good light – to be simple, convenient. Believe me, every detail of the website draws an analogy with the restaurant itself. If the site creates an unpleasant impression, then you hardly want to visit this place. Here is a prime example of this.
Would you like to visit a restaurant whose site is absolutely tasteless and so gloomy? It does not cause delicious emotions, does not motivate to take the phone and call the number to clarify the details. It pushes away, and the only desire when you view the main page of this site is to close the tab in the browser. Continue reading
The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading
Let’s say you opened a restaurant. They invested in his soul, heart, liver and, of course, the darkness of money. The product turned out great, just for some reason you have a few guests. What do you decide? That’s right, to create pages on Facebook and Instagram, because without SMM now only … But, no. Everyone already has SMM.
I propose to omit the initial steps on the type of the creation of profiles and their design. Let’s start right away with the main course.
For premium restaurants, creating profiles on social networks Facebook and Instagram is ideal. Democratic restaurants should pay attention to VKontakte – it is there that their target audience spends more time. Continue reading