Michelin-starred restaurants in Italy: a gastronomic tour of budget and elite establishments
In 1900, the world saw the first Red Michelin Guide, which introduced random travelers to the best sights, parking lots and eateries. He chose Michelin restaurants by his secret criterion,…

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Three new restaurants with fresh fish
In Moscow, almost every day there are new restaurants and time to visit everyone - not an easy task, plus summer is just around the corner and you can not…

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Restaurant's image as a factor of its competitiveness
The main task of the company's image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of…

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Michelin-starred Barcelona restaurants
The Spaniards are great lovers and connoisseurs of good cuisine, the blessing of the climate, the sea and traditions give them a unique feast culture, joyful, bright, with intense tastes…

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Three new restaurants with fresh fish
In Moscow, almost every day there are new restaurants and time to visit everyone - not an easy task, plus summer is just around the corner and you can not…

Continue reading →

conquer anyone

Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Strange restaurants for strange people
“Yes, in China there are quite a few rather strange restaurants. Strange in their own, so to speak, thematic design. For example, a restaurant whose interior is made in the…

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Interesting facts about restaurants
A restaurant today is not at all a luxury, but rather an integral part of the life of a modern person. Restaurants in the country, in noisy centers, in quiet…

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The world’s restaurants worth visiting
Dinner in a restaurant is not just a matter of food and satiety. This can be a real adventure. Some restaurants offer exquisite dishes, incredible views from the window and…

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