The world’s restaurants worth visiting
Dinner in a restaurant is not just a matter of food and satiety. This can be a real adventure. Some restaurants offer exquisite dishes, incredible views from the window and…

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Features of modern restaurant criticism
Any institution, whether it is a gourmet restaurant, tending to the level of the cherished Michelin stars, or a small multi-table eatery, open to family savings, depends on the critic's…

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Where to eat in Golden Sands
The Bulgarian resort Golden Sands is somewhat different from a number of other coastal towns. There are no special attractions here - tourists come here solely for the sake of…

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7 best vegetarian restaurants in London
In London, it has never been so easy and easy for vegetarians. The British capital offers such a variety of options - from the exquisite seasonal menu in Vanilla Black…

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Unusual ideas in the restaurant business
Any good restaurant is first of all a show ... There are a lot of abnormal establishments in the world and a lot of talented restaurateurs whose fantasies are worth…

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conquer anyone

Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Unusual ideas in the restaurant business
Any good restaurant is first of all a show ... There are a lot of abnormal establishments in the world and a lot of talented restaurateurs whose fantasies are worth…

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Los Angeles Top Restaurants
At all times, on the streets of Los Angeles, modest eateries and luxurious gourmet restaurants perfectly adjoined. The last few decades, the city takes the place of a leader in…

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The most expensive restaurants in Kiev: where to dine like a king?
How to determine the most expensive restaurants in Kiev? There are many stylish places where lunch will cost you a tidy sum. But our goal was to collect several Kiev…

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