Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading →