The most expensive restaurants in Kiev: where to dine like a king?
How to determine the most expensive restaurants in Kiev? There are many stylish places where lunch will cost you a tidy sum. But our goal was to collect several Kiev…

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Ten unusual restaurants of the world
Restaurant "Dans le Noir?" This is a restaurant that is eaten in absolute darkness. Originally a restaurant with the same name was founded by Edouard de Broglie in 1999. in…

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Restaurant's image as a factor of its competitiveness
The main task of the company's image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of…

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How do reviews on the Internet affect the restaurant's revenue?
American economists have found that raising the restaurant’s rating even by a half a point on a five-point scale significantly increases the number of visitors. This is what every restaurateur…

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Vitrum - the most famous restaurant in Berlin
Luxurious Venetian interior This famous restaurant is located in the heart of Berlin in the luxurious five-star The Ritz-Carlton hotel. Visitors to the institution have the impression that the restaurant…

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Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Vitrum - the most famous restaurant in Berlin
Luxurious Venetian interior This famous restaurant is located in the heart of Berlin in the luxurious five-star The Ritz-Carlton hotel. Visitors to the institution have the impression that the restaurant…

...

Restaurant's image as a factor of its competitiveness
The main task of the company's image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of…

...

Vitrum - the most famous restaurant in Berlin
Luxurious Venetian interior This famous restaurant is located in the heart of Berlin in the luxurious five-star The Ritz-Carlton hotel. Visitors to the institution have the impression that the restaurant…

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