Top 10 best restaurants in Barcelona
Barcelona is the birthplace of not only famous personalities, but also excellent cuisine, which is impossible to overlook. The gastronomic capital of Spain annually attracts thousands of tourists who are…

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Tasty traditions in the best restaurants of Baku
Baku is a hospitable and flourishing city with hospitable people, traditional flavor and incredible original cuisine. Eating for an Azerbaijani is a whole ritual, during which you can meet with…

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Michelin-starred restaurants in Italy: a gastronomic tour of budget and elite establishments
In 1900, the world saw the first Red Michelin Guide, which introduced random travelers to the best sights, parking lots and eateries. He chose Michelin restaurants by his secret criterion,…

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Strange restaurants for strange people
“Yes, in China there are quite a few rather strange restaurants. Strange in their own, so to speak, thematic design. For example, a restaurant whose interior is made in the…

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6 of the highest restaurant in the world
If you are no longer surprised by the exquisite dishes and original interiors of restaurants, then to get fresh gastronomic impressions during the upcoming vacation, you can visit the restaurants…

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establishment

Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Restaurateurs' tricks to make us pay more
Restaurants have always been considered a place where you can have a great time in a pleasant company. Restaurateurs, in turn, try to make the guests spend in the institution…

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Restaurant of the week: Museum Le Club discreet pathos
This “entertainment museum” attracted us with original interiors with discreet pathos, a gourmet and trendy menu with Mediterranean, Japanese and Ukrainian cuisine. Gourmets will definitely not be disappointed in the…

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Strange restaurants for strange people
“Yes, in China there are quite a few rather strange restaurants. Strange in their own, so to speak, thematic design. For example, a restaurant whose interior is made in the…

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