Restaurant's image as a factor of its competitiveness
The main task of the company's image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of…

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Best restaurants of Rome, Italy
Eternal Rome is simply fascinated by the intricacies of small streets and numerous architectural monuments. Italians cherish their history, so modern buildings harmoniously woven into the general ensemble of the…

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Top 10 New York City Restaurants With Great Views
New York is a bright, beautiful US metropolis, which many consider to be one of the best cities in the world. The city has something to see and be surprised…

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Top 10 best restaurants in Barcelona
Barcelona is the birthplace of not only famous personalities, but also excellent cuisine, which is impossible to overlook. The gastronomic capital of Spain annually attracts thousands of tourists who are…

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Restaurants that are very difficult to get into
Despite the economic fluctuations and other troubles that are daily waiting for the average consumer, the world catering industry does not slow down at all, but on the contrary adds…

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Restaurant’s image as a factor of its competitiveness

The main task of the company’s image is to conform to the actually existing image and be directed at a specific group of consumers, while leaving behind the possibility of further development. That is why it can be argued that competition is not so much between types of products, as between their images, despite the identical range of services or products that are offered by different manufacturers. A vivid example of such image competition is the Tanuki and Yaposh chain of restaurants. The pricing policy of both networks is the same, in contrast to the same Yakitoria, which can no longer be put in line with the above brands precisely because of the high cost of the dishes offered, identical in all three named networks. Continue reading

Da Vinci Fish Club - a gourmet temptation
Luxurious interior, high-class service and exquisite delicacies of fish and seafood, delicious pastas and pizza of the chic Italian restaurant Da Vinci Fish Club do not leave anyone indifferent to…

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Top 10 New York City Restaurants With Great Views
New York is a bright, beautiful US metropolis, which many consider to be one of the best cities in the world. The city has something to see and be surprised…

...

Best Brussels Restaurants
Delicious beer, flawless chocolate, famous Belgian waffles - just for the sake of these delicacies, you should visit the romantic, textured city that claims to be the "Capital of Europe".…

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