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A modern person, an Instagram child, pays attention not only to the tasty menu, but also to the stylish atmosphere. We tell you where are the most beautiful oyster and…

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Barcelona is one of the most worthwhile places when it comes to food and wine. Few cities in the world can compete with the capital of Catalonia in the number…

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Restaurant La Chat-Botte is the creative laboratory of Dominique Gautier, who creates works of culinary art here. Those who want to take a closer look at how this happens can…

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judge them

How do reviews on the Internet affect the restaurant’s revenue?

American economists have found that raising the restaurant’s rating even by a half a point on a five-point scale significantly increases the number of visitors.
This is what every restaurateur (and even more widely: any business owner in the service sector) knew even before the Internet era: bad reviews reduce the number of customers and reduce the amount of revenue, and good reviews – vice versa.
However, not all owners of such businesses today realize how important the ranking of a place among Internet users is for the success of an enterprise.
Nowadays, when, when thanks to technology, everyone can become a critic, ratings have become more important than ever.
The work of two Californian economists, Michael Anderson and Jeremy Magruder, published in the September issue of Economic Journal, is the first attempt to trace the relationship between the Internet rating and the decision to buy or visit a place. Continue reading

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